Cleansing is an essential part of your skincare routine. A well PH-balanced hydrating wash regularly removes this build-up, allowing you to hydrate your skin properly.

The primary purpose of cleansing is to remove external impurities such as foreign substances, oil, makeup, skin wastes, and fine dust without irritating the skin while maintaining the ingredients necessary for skin health, known as the Natural Moisturizing Factor (NMF). This allows the skin to breathe smoothly and look healthy.



The role of the NMF is to maintain adequate skin hydration levels and to serve three primary functions:

1. Maintaining the plasticity of the skin, protecting it from damage
2. Allowing hydrolytic enzymes to function in the process of desquamation
3. Contributing to the optimum stratum corneum barrier function


We have been studying the cosmetic usage patterns of our consumers over a long period. As a result, we have found that most consumers need to wash and clean themselves properly, thus causing their skin problems.

The correct way to cleanse is to not feel any tightness on the face after cleansing, even if nothing is applied, to maintain the best Natural Moisturizing Factor, NMF.

Finding the Perfect Balance

Therefore, the first step to moisturizing the skin is cleansing. It is crucial to use a cleanser with a pH between 5.5~6.5, which is the same as your skin’s pH level.

Then, focus on cleansing for 60 seconds with the pH-Balanced Hydrating Wash, using only your hands. The cleansing time of 60 seconds is one of our suggestions. If you feel a pulling sensation on your face after washing for 60 seconds, it is recommended to adjust the cleansing time little by little to find the best cleansing time for your skin.

After washing your face, wipe off any moisture and use recommended Antioxidant Treatment Essence to protect your skin and prevent aging.