The pandemic led to an uptick in cosmetic consumption as our skin barrier weakened and damaged due to changes in the external environment, such as the Covid-19 virus and face coverings. As a result, people started over-using skincare products in hopes of repairing their skin.
Not only does the overuse of cosmetics hinder the restoration of your skin barrier, but it also creates a lot of plastic waste, negatively impacting our environment and ecosystem. To target this issue, we established the “Clean Beauty Plus” campaign to promote our goal of “Less is More.”
The concept of “Clean Beauty Plus” is to create a multipurpose product that improves skin reproduction while following strict guidelines that refrain from using harmful ingredients, artificial colors, and fragrances.