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How we can do more, and make a greater impact?

Vision

In March 2020, the World Health Organization (WHO) declared COVID-19 as an official pandemic in the United States. Without any warning, the New York state-wide lockdown was quickly imposed. Due to this instant and sudden change, New York City endured overall economic devastation, many businesses were shut down, and even more people became jobless.

Similar to the Great Recession in 2008, numerous small salon businesses suffered tremendously from the long-lasting economic toll. It would take many months before New York City could even begin to reopen its economy and rebuild after the destructive effects of COVID-19.

During the intensive 12-week lockdown, we realized that similar events could occur again as population growth and technological advancements can hurt our flora and fauna. We constantly asked ourselves,

“How can we do more and make a greater impact?”

Our approach started by reimagining everything a company and beauty industry can be.

As a cosmetic manufacturing company, the problem is that people use cosmetics more than necessary, thus creating a lot of plastic waste on our planet. After careful studies and consideration, we decided that our mission was to provide more with less by promoting 100% recycled plastic and simplicity.

From essential workers to non-essential workers, peoples’ skin barriers became damaged and dehydrated from wearing masks. As a result, many of them use unnecessary amounts of skincare products to repair their skin. Our “LESS IS MORE” objective is to formulate multi-purpose and excellent skin care products while also focusing on core functions and helping to reduce the number of cosmetics used by people.

Because most cosmetics use a large amount of plastic due to excessive packaging, this plastic is tough to recycle. One of the causes of wildlife extinction and accelerating global warming is plastic waste needing to be recycled correctly. The new, multi-purpose skin care products will promote an efficient way to minimize the amount of plastic waste. Even with the higher cost of goods, we pledge to use plastics that are already 100% recycled to help reduce the creation of new plastics.

Excessive use of plastic packaging destroys the ecosystem and accelerates global warming by using more energy for transportation due to increased volume. Our sincere interest in simplicity and sustainable designs extends to every aspect of saving our planet. We strive to maximize the effectiveness of products essential for your skin and not on the packaging. The minimal design will reduce wasting of resources used for packaging and carbon energy from transportation.

The intensive 12-week lockdown gave us much time to research and formulate innovative products with efficacy and eco-friendly packaging to help reduce plastic waste emissions. Our business commitment to protecting ecosystems will inspire our communities to drive change in the right direction. By putting our motive, “LESS IS MORE” in front of all our future endeavors, we will strive to continue providing our customers with the best products while simultaneously saving our planet.

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